Join us at the beautiful Grand Hotel in Point Clear on October 14-16, 2025!
Alabama REALTORS® Annual Conference is where industry excellence meets coastal charm! Get ready for informative sessions, professional development opportunities, and valuable networking—all set against the stunning backdrop of the Alabama coast.
the grand hotel golf resort & spa
The main activities associated with this event will be held at the Grand Hotel Golf Resort & Spa in Point Clear.AAR's hotel room block is open now through September 22. For questions regarding reservations, please contact the Grand Hotel directly.
Grab a teammate and join us for our 5th Annual Alabama REALTORS® Foundation fundraising event, featuring a cornhole tournament! This is a separately ticketed event, and all proceeds will benefit the Foundation. Join the fun as part of a two-man team or watch the competition as a spectator.
Kick off the start of our 2025 Annual Conference with light hors d'oeuvres and an open bar. Included with the Annual Awards Celebration & Installation ticket. Cocktail attire is recommended for the evening.
Join us as we honor our outstanding REALTOR® members and inaugurate our 2026 Executive Committee. Enjoy a three-course meal paired with fine wine, and hear from our keynote speaker, Andy Andrews. Andy is a New York Times bestselling author whose 26 books have been translated into 40 languages and have sold over 20 million copies. His inspiring stories and powerful insights promise an unforgettable evening. Don’t miss this celebration of excellence and leadership!
Wrap up day one with a celebratory reception following the Awards Celebration and Installation Dinner. Join us as we conclude the evening’s festivities with drinks and music.
Led by Alyssia Essig, in this session you'll learn what today’s sellers truly want—and how to position yourself as their solution. This session will show you how to confidently lead listing appointments by selling your value. We’ll cover what to prep, how to handle objections before they arise, and how to use pricing scripts. You’ll learn how to educate clients through common pitfalls, master direct and assumptive strategies, and build a weekly role-play habit to stay sharp.
In real estate, the fourth quarter can make all the difference. This session, led by Harrison Beacher, is designed for REALTORS® who want to stay focused, intentional, and productive through the final months of the year. Through ten actionable segments, you’ll learn how to communicate strategically in October, lead with gratitude in November, and build deeper relationships in December — all without feeling salesy or off-brand. You’ll also discover holiday-proof lead generation strategies, essential year-end systems, and practical marketing dialogues to help you start January with a full pipeline.
Join Logan Mohtashami, Lead Analyst at HousingWire, for a data-driven and myth-busting look at the 2025 housing market. In this dynamic session, Logan will break down the latest trends shaping the U.S. housing economy, with insights into mortgage rates, inventory, home prices, and consumer demand. He’ll also explore what these national trends mean for real estate professionals in Alabama and how local markets compare.
Led by Kimberly Offord, in this session you will learn to harness AI tools like ChatGPT to build a standout personal brand. This session offers insights into crafting a unique value proposition, identifying client pain points, and developing targeted communication strategies. You will discover how AI can refine your branding efforts, ensuring a cohesive and impactful presence in any market.
Led by Steve Murray, this session offers brokers a comprehensive overview of current market trends, business valuation strategies, and essential planning techniques for long-term success. This session will explore industry insights, provide tools for accurately valuing real estate businesses, and guide leaders on how to strategically plan for growth in an evolving market.
Led by Logan Mohtashami, Lead Analyst at HousingWire, this session breaks down what real estate brokerage leaders need to know about Alabama's 2025 housing market. Qualifying Brokers will receive high-level insights into what's driving the industry and get the chance to ask their most pressing questions about navigating the market.
Join trusted legal expert Kelly May for an insightful session on the latest litigation trends and liability concerns impacting brokers and real estate professionals across Alabama. This session will highlight key risk areas, share real-world examples, and offer practical guidance to help you protect your business and stay ahead of potential legal challenges.
Receive an update from Alabama REALTORS® CEO Jeremy Walker on the latest legal and advocacy developments affecting you and your business.
CONFERENCE SPEAKERS
Andy Andrews
Awards Dinner Keynote Speaker
Andy Andrews
Awards Dinner Keynote Speaker
Andy Andrews is the New York Times bestselling author of The Noticer series, with 26 books translated into 40 languages and over 20 million copies sold. His book The Bottom of the Pool was named by Forbes as one of the “Seven Books Every Entrepreneur Should Read,” while The Little Things was recognized by Book Authority as the “Best Work-Life Balance Book of All Time.” ABC’s Good Morning America called his modern classic The Traveler’s Gift “One of the Five Books You Should Read in Your Lifetime.” He has spoken at the request of four U.S. Presidents, addressed Congress, advised the U.S. Special Operations Command, and recently delivered a live course on Critical Thinking to the U.S. Naval War College attended by top military leaders. Zig Ziglar once called him “the best speaker I have ever seen,” and he now serves as founder and CEO of both Creating Measurable Results and WisdomHarbour.com.
Harrison Beacher
REALtalk Sessions Emcee
Harrison Beacher
RealTalk Sessions Emcee & Speaker
Harrison Beacher is the Managing Partner of Coalition Properties, affiliated with Keller Williams Capital Properties, serving the DC metro area. A former D1 college football player, he has made a successful transition into real estate while remaining deeply committed to community service. Harrison was honored in REALTOR® Magazine’s 30 under 30 Class of 2016 and served as President of the Greater Capital Area Association of REALTOR® in 2022. He was named the 2023 GCAAR REALTOR® of the Year and became Secretary of the DC Association of REALTORS® in 2024. Harrison is also a national speaker and coach, inspiring REALTORSs® across the country.
Alyssia Essig
Tom Ferry Coaching
Alyssia Essig
RealTalk Session Speaker
Alyssia Essig is a seasoned real estate professional with over 25 years of experience. She began her career in 1998 and has held numerous roles, including management, where she oversaw thousands of transactions and mentored agents. In 2016, Alyssia founded her own real estate team, focusing on delivering an exceptional client experience with expert market knowledge and negotiation skills. As a coach for Ferry International, she trains agents across the U.S. and Canada on business strategies, leadership, and lead generation. Alyssia has been featured in the Baltimore Sun and also served as the 2018 President of the Greater Baltimore Board of REALTORS®.
Kelly May
Defense Attorney
Kelly May
Broker Briefing Speaker
Kelly May, a founding member of the Clark, May, Price, brings a strong work ethic, preparation, and dedication to every case—values shaped by his service as a U.S. Marine Corps officer, where he attained the rank of Major. Since 1989, Kelly has built a robust defense practice focused on civil rights, employment, real estate, product liability, trucking, and complex business litigation. He has achieved success in both state and federal courts and in matters involving the EEOC, OSHA, and HUD. Kelly has earned numerous professional accolades, including recognition by Best Lawyers, Super Lawyers, and Benchmark Litigation, and holds an AV-Preeminent® rating from Martindale-Hubbell. A graduate of Auburn University, Samford University, and Cumberland School of Law, Kelly is also an avid outdoorsman who enjoys hunting, college football, and time at the farm with family and friends.
Logan Mohtashami
Lead Analyst at HousingWire
Logan Mohtashami
RealTalk & Broker Session Speaker
Logan Mohtashami is a renowned expert in the mortgage and housing ecosystem, recognized for his insightful analysis and commentary on the U.S. economy and real estate market. Mohtashami is a lead analyst for HousingWire and is a regular contributor on the HousingWire Daily podcast. With a background spanning over two decades in the mortgage industry, Mohtashami — nicknamed “Chart Daddy” — has the remarkable ability to decipher complex economic data and translate it into understandable, actionable insights. This knowledge has made Mohtashami a sought-after commentator and his expertise has been featured extensively in news outlets, including CNBC, where he is a frequent guest.
Steve Murray
Leadership Consultant
Steve Murray
Broker Briefing Speaker
Steve Murray, a partner at RTC Consulting, has been in the residential real estate industry since 1977. He co-authored several books on real estate valuation, including Game Plan (2011) and Game Changers (2014), and has consulted with numerous state and local REALTOR® associations, MLS organizations, and large technology firms. He is deeply committed to leadership, faith, and service to others. Known for his professionalism and leadership, Steve is highly respected in his field.
Kimberly Offord
Author and AI Expert
Kimberly Offord
RealTalk Session Speaker
Kimberly Offord is an entrepreneur, author, and speaker with over three decades of experience helping professionals and creatives build impactful brands. As the author of Brand to Expand: From Invisible to Invaluable with the Power of AI, she has redefined personal branding in the tech-driven world by blending storytelling with AI tools. Kimberly is the founder of TheReferralStore.com, offering AI-powered branding tools to help real estate professionals and solopreneurs attract consistent business. She is also the creator of Playground Pastime, a platform for AI-generated imagery and short films, including the official video for Grammy-nominated artist Lalah Hathaway. With a B.A. from Columbia College Chicago and an M.S. from Northwestern University, Kimberly uses her expertise to inspire others to unlock new possibilities through branding and AI.
THANK YOU TO OUR SPONSORS
FOUNDATION CORNHOLE TOURNAMENT BOARD SPONSORS
Alabama Housing Finance Authority
Charles Holliman - Pritchett-Moore Real Estate
Courtney Gora - Old Republic Home Protection
East Alabama Board of REALTORS®
HAAR Blue: Tamara Fox & Loraine Cordule
HAAR White: Regina Mitchell & Zelda Friedman
Mary Jane Owen - Kaiser Sotheby's International Realty
Montgomery Area Association of REALTORS®
T-Town Tossers
ValleyMLS: Sid Pugh & Lore Hislop
Interested in becoming a sponsor? Contact Melissa Williams at (334)-386-5344 or melissa@alabamarealtors.com for more information.
Each portion of the conference is separately ticketed, meaning you can pick and choose exactly how you’d like to enjoy the conference.
Each portion of the conference is separately ticketed, meaning you can pick and choose exactly how you’d like to enjoy the conference.
$199
REALtalk Sessions
Join us for a day filled with dynamic speakers and leave with insights for building your business. Includes lunch.
$299
Annual Awards Celebration & Installation
Join us in celebrating exceptional members and welcoming our 2026 leadership team! Your ticket includes access to the Welcome Reception, a three-course dinner, and the Evening Social with live music.
$99
Broker Briefing
Wrap up the conference with valuable insights to grow your business. This final segment is reserved exclusively for Qualifying Brokers and features breakfast, networking, several guest speakers, and a legal advocacy update.
$99
Alabama REALTORS® Foundation Cornhole Tournament
Team up with a partner and help support the Alabama REALTORS® Foundation! One ticket covers a two-person team and includes lunch, drinks, and a t-shirt. All proceeds benefit the Foundation.
$45
Cornhole Tournament Spectator
Come be part of the excitement and cheer on your favorite team! Spectator tickets include lunch, drinks, and a t-shirt. Only ticket holders will be allowed entry to the tournament.
Ready to
have a grand time?
Annual Conference registration is open now through September 30.