Annual Conference
 

Join us at the beautiful Grand Hotel in Point Clear on October 14-16, 2025!

Alabama REALTORS® Annual Conference is where industry excellence meets coastal charm! Get ready for informative sessions, professional development opportunities, and valuable networking—all set against the stunning backdrop of the Alabama coast.

Grand Hotel

the grand hotel golf resort & spa

The main activities associated with this event will be held at the Grand Hotel Golf Resort & Spa in Point Clear. AAR's hotel room block is open now through September 22. For questions regarding reservations, please contact the Grand Hotel directly. 

Day 01Day 02Day 03

Tuesday, October 14

11:00 AMFoundation Cornhole Tournament
Grab a teammate and join us for our 5th Annual Alabama REALTORS® Foundation fundraising event, featuring a cornhole tournament! This is a separately ticketed event, and all proceeds will benefit the Foundation. Join the fun as part of a two-man team or watch the competition as a spectator.
5:00 PMWelcome Reception
Kick off the start of our 2025 Annual Conference with light hors d'oeuvres and an open bar. Included with the Annual Awards Celebration & Installation ticket. Cocktail attire is recommended for the evening.
6:30 PMAwards Celebration & Installation Dinner
Join us as we honor our outstanding REALTOR® members and inaugurate our 2026 Executive Committee. Enjoy a three-course meal paired with fine wine, and hear from our keynote speaker, Andy Andrews. Andy is a New York Times bestselling author whose 26 books have been translated into 40 languages and have sold over 20 million copies. His inspiring stories and powerful insights promise an unforgettable evening. Don’t miss this celebration of excellence and leadership!
8:30 PMEvening Social
Wrap up day one with a celebratory reception following the Awards Celebration and Installation Dinner. Join us as we conclude the evening’s festivities with drinks and music.
8:30 AMRegistration & Networking
Start your morning with fresh coffee, networking, and a fun icebreaker to energize a day of learning.
9:00 AMREALtalk Sessions Welcome
Emcee Harrison Beacher officially kicks off the RealTalk Sessions.
Stop Winging It: The Listing Presentation Playbook That Actually Works
Led by Alyssia Essig, in this session you'll learn what today’s sellers truly want—and how to position yourself as their solution. This session will show you how to confidently lead listing appointments by selling your value. We’ll cover what to prep, how to handle objections before they arise, and how to use pricing scripts. You’ll learn how to educate clients through common pitfalls, master direct and assumptive strategies, and build a weekly role-play habit to stay sharp.
Finish Strong: Maximizing Your Productivity & Pipeline in Q4
In real estate, the fourth quarter can make all the difference. This session, led by Harrison Beacher, is designed for REALTORS® who want to stay focused, intentional, and productive through the final months of the year. Through ten actionable segments, you’ll learn how to communicate strategically in October, lead with gratitude in November, and build deeper relationships in December — all without feeling salesy or off-brand. You’ll also discover holiday-proof lead generation strategies, essential year-end systems, and practical marketing dialogues to help you start January with a full pipeline.
Lunch
Enjoy lunch and networking with fellow attendees.
2025 Housing Market Outlook: What Real Estate Professionals Need to Know
Join Logan Mohtashami, Lead Analyst at HousingWire, for a data-driven and myth-busting look at the 2025 housing market. In this dynamic session, Logan will break down the latest trends shaping the U.S. housing economy, with insights into mortgage rates, inventory, home prices, and consumer demand. He’ll also explore what these national trends mean for real estate professionals in Alabama and how local markets compare.
Brand to Expand: AI-Powered Strategies for Personal Branding
Led by Kimberly Offord, in this session you will learn to harness AI tools like ChatGPT to build a standout personal brand. This session offers insights into crafting a unique value proposition, identifying client pain points, and developing targeted communication strategies. You will discover how AI can refine your branding efforts, ensuring a cohesive and impactful presence in any market.
2:30 PMExplore the Mobile Bay Area
Explore the beautiful Mobile Bay area on your own!
5:30 PMMajor Investor Reception
This reception is reserved for ARPAC Major Investors.
8:30 AMBroker Briefing
Join us for breakfast, networking, and informative sessions reserved exclusively for Qualifying Brokers.
9:00 AMState of the Industry, Valuation, and Business Planning
Led by Steve Murray, this session offers brokers a comprehensive overview of current market trends, business valuation strategies, and essential planning techniques for long-term success. This session will explore industry insights, provide tools for accurately valuing real estate businesses, and guide leaders on how to strategically plan for growth in an evolving market.
10:00 AMLeading With Insight: Market Trends for Qualifying Brokers
Led by Logan Mohtashami, Lead Analyst at HousingWire, this session breaks down what real estate brokerage leaders need to know about Alabama's 2025 housing market. Qualifying Brokers will receive high-level insights into what's driving the industry and get the chance to ask their most pressing questions about navigating the market.
11:00 AMLitigation Trends and Risks in Real Estate
Join trusted legal expert Kelly May for an insightful session on the latest litigation trends and liability concerns impacting brokers and real estate professionals across Alabama. This session will highlight key risk areas, share real-world examples, and offer practical guidance to help you protect your business and stay ahead of potential legal challenges.
11:45 AMLegal & Advocacy Updates
Receive an update from Alabama REALTORS® CEO Jeremy Walker on the latest legal and advocacy developments affecting you and your business.

CONFERENCE SPEAKERS

Andy Andrews

Awards Dinner Keynote Speaker

Harrison Beacher

REALtalk Sessions Emcee

Alyssia Essig

Tom Ferry Coaching

Kelly May

Defense Attorney

Logan Mohtashami

Lead Analyst at HousingWire

Steve Murray

Leadership Consultant

 
 

Kimberly Offord

Author and AI Expert

 
 
 

THANK YOU TO OUR SPONSORS

 
 
blue cornhole
Green cornhole
 
 

FOUNDATION CORNHOLE TOURNAMENT BOARD SPONSORS

Alabama Housing Finance Authority

Charles Holliman - Pritchett-Moore Real Estate

Courtney Gora - Old Republic Home Protection

East Alabama Board of REALTORS®

HAAR Blue: Tamara Fox & Loraine Cordule

HAAR White: Regina Mitchell & Zelda Friedman

Mary Jane Owen - Kaiser Sotheby's International Realty

Montgomery Area Association of REALTORS®

T-Town Tossers

ValleyMLS: Sid Pugh & Lore Hislop

 

Interested in becoming a sponsor? Contact Melissa Williams at (334)-386-5344 or melissa@alabamarealtors.com for more information.

Ticket Information

Each portion of the conference is separately ticketed, meaning you can pick and choose exactly how you’d like to enjoy the conference.

Each portion of the conference is separately ticketed, meaning you can pick and choose exactly how you’d like to enjoy the conference.

$199

REALtalk Sessions

Join us for a day filled with dynamic speakers and leave with insights for building your business. Includes lunch.

$299

Annual Awards Celebration & Installation

Join us in celebrating exceptional members and welcoming our 2026 leadership team! Your ticket includes access to the Welcome Reception, a three-course dinner, and the Evening Social with live music.

$99

Broker Briefing

Wrap up the conference with valuable insights to grow your business. This final segment is reserved exclusively for Qualifying Brokers and features breakfast, networking, several guest speakers, and a legal advocacy update.

$99

Alabama REALTORS® Foundation Cornhole Tournament

Team up with a partner and help support the Alabama REALTORS® Foundation! One ticket covers a two-person team and includes lunch, drinks, and a t-shirt. All proceeds benefit the Foundation.

$45

Cornhole Tournament Spectator

Come be part of the excitement and cheer on your favorite team! Spectator tickets include lunch, drinks, and a t-shirt. Only ticket holders will be allowed entry to the tournament.

 

Ready to
have a grand time?

Annual Conference registration is open now through September 30.

 
Annual Conference